Are you at risk for higher smoking costs?

As a health insurance provider, you want services that drive member engagement and cost savings. So why still only use telephonic coaching with tobacco cessation?

For a region termed “Tobacco Nation,” the low engagement rates and reach of telephonic tobacco cessation programs used by health plans could be especially costly.

In these 12 states, 39 percent of adult Medicaid enrollees smoke. In Tennessee and West Virginia, the percentage of Medicaid enrollees who smoke is a staggering 47 percent.

This finding has enormous implications for health plans in the region. About 15 percent of all Medicaid expenditures are attributable to smoking – an amount estimated to be $75 billion in 2016.

Health plans in Tobacco Nation can reduce tobacco use among their members, but to do so requires new thinking.

Download our report to learn:

• The financial toll of smoking costs in Tobacco Nation – and the impact on your health plan

• Approaches to improve cessation engagement using digital channels such as live chat, active online communities and texting

• An easier way to give smokers the tools and medication support they need to successfully quit